Portfolio
CAMPAIGN
TASK
Concept, creative narrative, full-funnel UGC and a HiFi playbook for the Meta performance launch of Mister Spex Switch, the new glasses subscription.
CHALLENGE
OUTCOME
TASK
Developing the positioning, tone of voice and launch campaign for OMNI Inclusion Data – the first diversity data tool for the German-speaking film and TV industry. Art direction and diversity audit by Female Marketing Club.
CHALLENGE
OUTCOME
VOICE
TASK
Adapt Pablo London’s purpose-led campaign for the DACH market: one 30-second brand film and five 15-second product films, keeping the humour, confidence and flow intact.
CHALLENGE
OUTCOME
LINKEDIN REVIEW
STORY
TASK
Tell the story of a bed brand born not from the wish to sell beds, but from forestry.
CHALLENGE
OUTCOME
TASK
Develop Black Chili Knives’ company story into a consistent narrative for the website, social channels, campaigns and point of sale.
CHALLENGE
OUTCOME
COPY
TASK
Write the copy for Brot für die Welt’s award-winning ‘Human Dignity’ campaign: generate donations, make social injustice visible, and do it with as few words as possible.
CHALLENGE
OUTCOME
ENGLISH TRANSCREATION
A young garment worker in Bangladesh doesn’t need much. And receives only a fifth of it.
CONTEXT
Garment workers in Bangladesh often earn far below a living wage.
01 / 06
FAQ
What do you mean by “purpose”?
Who is your offer for?
Does your way of communicating also work for a more classic/conservative brand?
Do you do feminist marketing?
How do you feel about greenwashing and social-washing?
What do I actually get in the end?
Do you work with designers, too?
Can we meet you first?
